Recently I did a job search on LinkedIn to see how many opportunities would show up. I searched for a popular position, Direct Support Professional in the Greater Philadelphia area. I came up with 185 results. The titles of the jobs available were a mix of Direct Support Professional, Direct Support Worker, DSP, DSW, and many more.
I was curious about these results and how they show up. Next to my search results, there is a ?-mark. I clicked on it, and there I found interesting information that job posters should consider. The info read, “… your results include jobs that are paid for promotion by job posters. LinkedIn ranks jobs based on a combination of employer bids and relevance to you, including your profile, previous searches, connections, and more.”
I have confirmed that the type of process above is repeated in places like Glassdoor and Indeed. So this begs the question of how do our posts get noticed?
Here are some quick tips:
- Consider “boosting” or adding some ad dollars to move your postings closer to the top.
- Use hashtags, consider alternative titles for the role.
- A job description should not be cut and pasted into a job posting . An excellent goal is for the post to be short enough for an applicant can see the full post on their mobile device and apply without scrolling.
- Grab the job seekers’ attention in 15 seconds or less or lose them. Hook them by painting a picture of what it is like to do the job in your company. Use a standard title of the job and not something cute. Mention the client, your company values, and how those add up to a great place to work.
- It should be effortless to apply. Use LinkedIn Easy Apply, Indeed Apply Now, etc. The fewer clicks, the better.
We have used many of these tips and more to increase candidate flow and ultimately hires. Get in touch to discuss how we can help you attract more applicants, get them to become candidates, and finally hire great people faster than ever.